“Because its purpose is to create a customer, the business has two basic functions - marketing and innovation. Marketing and innovation produce results, all the rest are costs.”— Peter Drucker

As the inventor of modern management Drucker reminds us that marketing and innovation are pretty damned important to business success. But when you’re flat out and buried in the day-to-day detail of running a business, lots of things get in the way of marketing and innovation.

VantagePoint knows that to see a way through all that detail, you sometimes need a little help to achieve clarity.

Clarity about who, how, what, when and why. Because only once you have clarity can marketing and innovation flourish.